How Brands Should Interview 3PLs: Introduction

Time to switch 3PLs? Here's the smart brand owner's guide to finding the perfect partner

by Nish George, CEO

Dear Brand Owners: can you imagine choosing your husband/wife based on lowest “dating costs”? Or choosing a brain surgeon based on “cost per pound”? Most of you would find that crazy. Yet I regularly see brand owners choose their 3PL – the beating heart and lungs of their business, who can make any brand drop dead within weeks if they stop pumping inventory properly – purely based on cost. Now THAT’S crazy.

The sad truth is, most brand owners have no clue how to properly interview a 3PL. And some end up taking catastrophic losses from a poor choice. I know this is true because roughly half of Fetch Fulfillment's new customers are fleeing from some other poorly performing 3PL – which they find out the hard way after that 3PL loses their inventory, takes forever to ship, sends huge unexpected invoices with no clear itemization, and gaslights them about the brand causing every issue rather than taking accountability.

Roughly half of Fetch Fulfillment's new customers are fleeing from some other poorly performing 3PL

So, how do you know a 3PL is good, before they ruin your brand?? I’ll explain in a 6-part series of “How to interview your next 3PL”.

Part 1: The "Done It Before" Test

Part 2: The "Won't Lose Your Stuff" Test

Part 3: The "Trust With Your Money" Test

Coming Soon: The "Show Me the Late Orders" Test

Coming Soon: The "How Do We Solve Problems" Test

Coming Soon: The "Talk to Other Customers" Test

About Fetch Fulfillment

Fetch Fulfillment is a New Jersey-based 3PL for brand owners who want direct-to-consumer fulfillment to be the least stressful part of their business. Most 3PLs are good at one thing, like shipping on-time, or having modern tech, or picking up the phone. What makes Fetch unique is that it's stellar at all 3: it provides high-end boutique-grade customer service -- as seen in its glowing reviews and +92 net promoter score -- combined with its real-time cutting-edge tech and well-managed operation, with 99.2% same-day shipping and 99.95% order fill-rate. The Fetch team lives by its motto: they are Your Brand's Best Friend.